Selling Fast: The Hidden World of Online Pricing

Document Type

Other

Rights

Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence

Disciplines

telecommunications, Economics

Publication Details

RTE Brainstorm, Updated / Monday, 24 Jun 2019 14:21

Abstract

Pricing is the most important aspect of any business offering because it's the only element that brings in revenue. The digital era has transformed pricing, making it a wonderland of deals, flash sales and payday bargains. We Irish have embraced it all, with 63% of us buying consumer goods online and 49% of us buying food online at least once a month. So how do technology and online companies know how to place the right offer, at the right time, and so smoothly that you are often willing to pay in advance, or spend more than you planned, to bag that so-called deal?

DOI

https://doi.or/10.21427/bkk7-nd84

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