So You Want to be a Social Media Influencer

Document Type

Other

Rights

Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence

Disciplines

5.4 SOCIOLOGY, Social issues, Media and socio-cultural communication

Publication Details

RTE Brainstorm Updated / Tuesday, 16 Apr 2019 11:01

Abstract

Even before she was born, baby Halston Blake Fisher had an enviable social media following of over 112,000 Instagram subscribers. Now, at the tender age of five weeks, she has over 380,000 followers and is already working with commercial partners. Undeniably, her success is linked to that of her older twin sisters, two-year-olds Taytum and Oakley who have 2.6 million Instagram followers. While her parents' individual Instagram channels maintain a modest following, the family’s YouTube channel boasts in excess of three million subscribers, all of which translate into lucrative commercial deals.

DOI

https://doi.or?10.21427/544m-m738

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