The Internet – How Can It Boost bookings?

Authors

Patrick Horan, Technological University DublinFollow
Peter O'Connor, IMHI

Document Type

Presentation

Rights

Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence

Disciplines

Computer Sciences

Publication Details

Hospitality Solutions Annual Conference, London, October, 1999.

Abstract

Knowing your customer on the web is the difference between an operational web presence and an effective web presence. This presentation examines the different strategies for gathering customers foot prints and inputs both directly and indirectly.

DOI

https://doi.org/10.21427/D75V0C

Recommended Citation

Horan. P., and P. O’Connor, “The Internet –How Can It Boost bookings?” Presentation to Hospitality Solutions Annual Conference, London, October, 1999. DOI: 10.21427/D75V0C