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Sooner or later, nearly everyone with a web site wants to know how much traffic their site is getting. Other information, such as how long your visitors are staying on your site, which pages they are visiting, and how often they return will also help you develop a better site. There are various ways of gathering this information, some of which are more accurate than others. This paper identifies the different methods of finding this information and uncovers some of the problems associated with these methods.
Horan, P., “If You Build It They Will Come!!” Seminar for Hospitality Ireland (Co-operation North), Monaghan, Ireland, April, 1997.