Document Type
Presentation
Rights
This item is available under a Creative Commons License for non-commercial use only
Abstract
This presentation examines the steps that should be taken in order to construct a comprehensive framework to evaluate the effectiveness of destination management systems from a hotel SME's perspective.
Recommended Citation
Horan, Patrick and Frew, Andrew, "Destination Websites Effectiveness Benchmarking" (2004). Conference papers. 12.
https://arrow.dit.ie/tfschmtcon/12