Document Type
Report
Rights
This item is available under a Creative Commons License for non-commercial use only
Disciplines
Computer Sciences
Abstract
This report is a culmination of a comprehensive piece of research that studied the effectiveness of Visitscotland.com on a longitudinal basis over an eight month period from January 2009 up until August 2009. The purpose of the research is twofold. Firstly, the main purpose of the study was to evaluate how effectively VisitScotland.com serves its many stakeholders from a wide variety of perspectives. The second reason for conducting this research was to validate an expert system created specifically to evaluate the effectiveness of Destination Management Systems (DMS) from Macro, Meso, and Micro viewpoints.
DOI
https://doi.org/10.21427/D7XV1K
Recommended Citation
Horan, Patrick and Frew, Andrew, "VisitScotland.com Effectiveness Study" (2009). Reports / Surveys. 8.
https://arrow.tudublin.ie/tfschhmtrep/8