Document Type



This item is available under a Creative Commons License for non-commercial use only


Computer Sciences


VisitScotland commissioned the work described in this research report in early Spring 2001 and the central aim was a desire to explore the impact of on accommodation booking volumes and values. The detailed methodology is described in the main body of the report and was based upon two inter-connected tiers. The first tier of research was an extensive survey of accommodation provision undertaken by a variety of routes; postal, fax, email, telephone and web survey techniques. This work provided the basis for the calculation of the indirect conversion ratio once the corresponding server log file activity was analysed.