This item is available under a Creative Commons License for non-commercial use only
Business and Management.
Airbnb is now one of the most talked-about forces in travel and hospitality, and is receiving growing attention from both hospitality scholars and managers alike. How concerned should Irish hoteliers be of this “peer-to-peer” accommodation model? Does it merely represent a gentle shaking up of an informal tourism accommodation sector, or has it the potential to devour the entire hotel sector? This piece explores the debate around Airbnb and the implications for the Irish hotel sector.
O'Rawe, M (2015) 'Should Hoteliers be Afraid of Airbnb?', Hotel & Restaurant Times, June, p. 45