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This project seeks to explore the development potential of trails and networks, focusing on ecclesiastical sites in the Republic of Ireland.
Two concurrent strands were undertaken:
- Investigation of visitor markets and their requirements
- The ecclesiastical / tourist resource and the experience it has to offer to the visitor.
The following considerations were taken into account;
- Richness and range of the ecclesiastical product inIreland
- Issues of access, structure, interpretation and management
- Advocation of a market oriented approach using factors and requirements as parameters to segment the markets
The approach to the project included the following:
- Development of a series of geographical clusters.
- Development of a number of national themed clusters.
- Identification of the key constructs to ensure effective networking within a cluster.
- Development of a series of maps to illustrate clusters.
- Identification of a suggested process through which local communities / destinations can advance should they wish to develop a cluster or destination
A key output of this project is this document which could act as a resource for local players to employ as a catalyst for discussion around the development of a tourism cluster, focused on ecclesiastical sites.
Griffin, K., Gorman, C., O’Halloran. E., and Stacey, J. (2008) The Use of Networking in Developing and Marketing the Irish Ecclesiastical Product. Failte Ireland & Dublin Institute of Technology, Dublin.