Document Type

Book Chapter

Rights

Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence

Disciplines

Business and Management.

Publication Details

Chapter in "Towards Performance Measurement in Hotels: and Incremental Approach. In Contemporary Issues in Irish and Global Tourism and Hospitality "Edited by Geraldine Gorham and Ziene Mottiar (2010). (Melia D, and Robinson L.)

Abstract

The overall aim of this paper was to investigate the phenomenon of performance measurement in independently owned hotels in Ireland in order to understand the role of measurement in the management of the largest component of the hotel sector. The primary objectives of this paper was to investigate the extent to which Irish hotel operators are utilising performance measurement techniques, to establish the rationale for the use of selected performance measures in independently owned hotels and to understand approaches to performance measurement in the management of independently owned hotels.

A comprehensive investigation of existing performance management and measurement activity is provided in this study. A survey questionnaire was carried out across the spectrum of hotels in Ireland followed by focus groups and in-depth interviews carried out in a number of small and medium-sized independently owned hotels. A number of key performance measurement issues were investigated and include the rationale for performance measurement, the benefits of performance measurement, those responsible for carrying out the function, critical success factors impacting on the business and performance dimensions and measures utilised by hotel operators in the study.

The findings of this research have implications for a number of stakeholders; however, the greatest impact will be on the small and medium-sized independently owned hotel operator. The research shows that there is a need for these hotel operators to adopt a more structured formal approach to performance measurement. A number of structured models of performance measurement are proposed. These structured models will contribute to the management of performance in the hotel sector in Ireland, leading to increased effectiveness which is especially important in the current economic climate that the hotel and tourism sector is facing and will face into the future.

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