Title

Expenditure-based segmentation and visitor profiling at The Quays in Salford, UK

Authors

Ruth Craggs, Dublin Institute of TechnologyFollow
Peter Schofield, Salford UniversityFollow

Document Type

Article

Rights

This item is available under a Creative Commons License for non-commercial use only

Disciplines

Business and Management.

Publication Details

Tourism Economics,Volume 15,No. 1,2009 pp. 243-260.

Available from the publisher here http://www.ippublishing.com/te.htm

Abstract

There is a substantial body of literature relating to tourism’s economic impact at the macro level, but less is known about tourist expenditure at a micro scale. This paper reports findings from a survey of day-visitor expenditure by category at The Quays in Salford, UK. Expenditure is influenced strongly by the visitor’s age, frequency of visitation and visit motivation. Heavy, medium and light expenditure segments and associated profiles are identified. ‘Heavy spenders’ are more likely to be female, in a family group and have shopping as the main motivation for the visit. The implications of the findings are discussed.

Recommended Citation

Craggs, R., Scholfield, P.:Expenditure-based segmentation and visitor profiling at The Quays in Salford, UK. Tourism Economics,Vol.15,no. 1, 2009,pp. 243-260. doi:10.5367/000000009787536753

DOI

10.5367/000000009787536753