Document Type

Article

Rights

Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence

Disciplines

Sociology, Women's and gender studies

Publication Details

In Journal of Vacation Marketing, Apr 2004; vol. 10: pp. 149 - 160.

Available from:

https://journals.sagepub.com/doi/abs/10.1177/135676670401000205

Abstract

The purpose of this study is to explore household tourism decision making. There is an extensive literature on consumer choice in general. In terms of tourism, the main focus has been on motivational factors. However, as part of the emergence of a literature which studies the issues of tourism and gender, there are some authors who focus on holiday decision making. In this context the focus here is the distinctive roles and power relations within a couple. The study is exploratory in nature and employs a self-administered questionnaire. It is concluded that the overall consumption of a holiday is largely a joint decision, but when the purchase is broken down into different stages females have a dominant role in the early stages of the process, possibly making them the gatekeepers.

DOI

https://doi.org/10.21427/d72j3g

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