Document Type

Conference Paper

Rights

This item is available under a Creative Commons License for non-commercial use only

Disciplines

Food and beverages, Business and Management.

Publication Details

Hospitality EXPO – The Irish Industries Exhibition 'Business Advice Centre', RDS Main Hall Complex, Ballsbridge, Dublin, 6th-7th February, 2018

Abstract

The Wine Tasting Experience - A Profit Generator. This conference presentation addressed strategies and advice in relation to how to ideally use wine within your business as a profit generator, it offered various approaches, tools, and themed strategies which can be adopted for use in the hospitality industry. Wine is a multi dimensional beverage which offers infinite opportunities to businesses and as consumers tastes changes businesses operators much also seek new and exciting ways to attract customers to this ancient beverage.

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