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Food and beverages
Cocktails have become very popular in the majority of hospitality and licensed premises in recent years. Customer demands for contemporary and classic cocktails has driven demand. The training, innovation, equipment, new brands and exotic glassware, have all contributed to the overall success and interest in these drinks. It is crucial before you decide to enter into the cocktail area of your overall drinks offerings to ensure that you have all the elements required to build success and maintain a healthy business. Many establishments in the past have entered in the cocktail area only to exit after a short space of time through lack of training, decreasing profits or poor overall conception for the cocktail offering. This special presentation will address these challenges and offer practical solutions for business operators.
Murphy J (2014). Cocktails:profitable assets or expensive beverage offerings. Hospitality EXPO 2014. Dublin.