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Food and beverages
In the past some publicans have dabbled with the idea of the mystery drinker, but given the tough economic environment the industry face, the onus is now on publicans to understand their pub product and where it exceeds and fails. Mystery shopping can provide the answer.
Murphy,J.(2010). Improving Customer Service – The Mystery Shopper Approach, January issue, Licensing World, Jemma Publications Ltd: Dublin.