Document Type

Article

Rights

This item is available under a Creative Commons License for non-commercial use only

Disciplines

Food and beverages

Publication Details

Licensing World (2008), March Issue, Jemma Publications Ltd, Dublin.

Reproduced with the kind permission of the publisher. Access publisher’s website www.licensingworld.ie

Abstract

Beer we all know it, we all love it, but quite often it is under-utilised as a product offering. It’s time for publicans to take a more systematic approach to marketing and selling beer in bars.

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