Document Type

Article

Rights

Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence

Disciplines

Food and beverages

Publication Details

Licensing World (2008), March Issue, Jemma Publications Ltd, Dublin.

Reproduced with the kind permission of the publisher. Access publisher’s website www.licensingworld.ie

Abstract

Beer we all know it, we all love it, but quite often it is under-utilised as a product offering. It’s time for publicans to take a more systematic approach to marketing and selling beer in bars.

DOI

https://doi.org/10.21427/d71f34

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