Document Type

Article

Rights

This item is available under a Creative Commons License for non-commercial use only

Disciplines

Food and beverages

Publication Details

Licensing World (2007), October Issue, Jemma Publications Ltd, Dublin.

Reproduced with the kind permission of the publisher. Access publisher’s website www.licensingworld.ie

Abstract

Licensed trade professionals continue to emphasise the importance of actively creating consistent memorable gastronomic experiences for their customers as one of the major factors involved in establishing a successful licensed food and beverage enterprise.

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