Document Type

Article

Rights

This item is available under a Creative Commons License for non-commercial use only

Disciplines

Food and beverages

Publication Details

Licensing World (2007), June Issue, Jemma Publications Ltd, Dublin.

Reproduced with the kind permission of the publisher. Access publisher’s website www.licensingworld.ie

Abstract

Pub goers are regularly advised to shop around for the best price for drinks and retail goods, customers will always take advantage of better value. This emotive issue for customers can be badly handled, bar owners must question the strategic value of the prices they set and their likely outcome.

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