Document Type

Article

Rights

This item is available under a Creative Commons License for non-commercial use only

Disciplines

Food and beverages

Publication Details

Licensing World (2006), April Issue, Jemma Publications Ltd, Dublin.

Reproduced with the kind permission of the publishers. Access publishers website here http://www.licensingworld.ie/

Abstract

The innovation mindset and perception help generate product, process and organisational innovations acceptable to people, managing this process can vary between the structural to the reckless approaches, Through the use of some successful business developments, let us consider the organisations and the people leading the innovation revolution in the Irish licensed industry.

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