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Food and beverages
Your customer initial judgements of your premises are based on the appearance of your staff. You can turn these judgements to your advantage by ensuring that the dress code and grooming skills of all your staff make a positive first impression and set a favourable tone for the rest of the experience created by your bar.
Murphy, J (2005). Dress to Impress, September Issue, Licensing World, Jemma Publishers Ltd: Dublin.