Document Type

Article

Rights

This item is available under a Creative Commons License for non-commercial use only

Disciplines

Food and beverages

Publication Details

Licensing World (2011), February Issue, Jemma Publishers Ltd, Dublin.

Reproduced with the kind permission of the publishers

Jemma Publishers, Dublin. Access publishers website http://www.licensingworld.ie/

Abstract

To mirror the success of wine in recent years draught and bottled beers have been strategically aligned with the meal experience. Bar owners can also host tasting and themed evenings, increase the variety of flavoured beers and ciders and incorporate a wider selection of appropriate beer glassware to stimulate consumer interest and drive beer sales in bars.

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