Document Type

Article

Rights

This item is available under a Creative Commons License for non-commercial use only

Disciplines

Food and beverages

Publication Details

Licensing World (2009), July Issue

Reproduced with the kind permission of the publishers

Jemma Publishers, Dublin. Access publishers website http://www.licensingworld.ie/

Abstract

Most Irish licensed premises have learned to apply successful merchandising techniques within their bars in recent years. Increases in overall food and beverage sales have been brought about by encouraging personnel projection, rigorous adoption of merchandising techniques developed by management, complemented by food and beverage companies who have developed specific strategies for dealing with customers and prospective customers.

DOI

10.21427/D7ZN0F

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