Document Type

Article

Rights

This item is available under a Creative Commons License for non-commercial use only

Disciplines

Food and beverages, Interdisciplinary, Performing arts studies

Publication Details

Licensing World (2010), October Issue, Jemma Publications Ltd: Dublin

Reproduced with the kind permission of the publisher. Access publisher’s website www.licensingworld.ie

Abstract

No cocktail bar or mixer repertoire is complete unless it includes a short selection of shooters. Unfortunately in the past these miniature cocktails had a bad image due to poorly conceived promotions where the emphasis was too heavily weighted towards volume rather than delivering a unique taste experience for customers.

DOI

10.21427/D70N2H

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