Document Type
Article
Rights
This item is available under a Creative Commons License for non-commercial use only
Abstract
The Irish Marketing Review deals with issues, developments, research and practice in marketing.
Recommended Citation
Unknown, "Irish Marketing Review, vol. 14, no. 2, 2001" (2001). Issues. 27.
https://arrow.dit.ie/jouimriss/27
DOI
10.21427/D78X68
Publication Details
ISSN 0709-7362