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Abstract

This research gathered requirements from Thai and foreign tourists to successfully design Thai and English Android and IOS versions of a mobile application to provide an enhanced experience for tourists visiting the Phra Mahathat Woramahawihan (PMW) Temple in Thailand. The content and user interface were designed based on theories and related research and three experts evaluated the prototype to improve the final application versions which were evaluated at the temple by Thai and foreign tourists. Analysis of the results showed that both the Thai and foreign tourists found similar high satisfaction with the performance of the Android and IOS mobile applications. The mobile app text, pictures and voice allowed tourists to know how important each point of visit was, where to go, where the starting point was, and what were the rituals, the history and other information of each point. One main benefit for all foreign tourists was the app provided the history and other information of each point in English as only the names of each point were provided in English at the temple.

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