Serious games aim to improve the learner experience, allowing them to build knowledge and skills using untraditional learning tools. Supply chain management (SCM) and similar complex fields are promising areas for the adoption of such technology. Complex interrelated concepts and the difficulties faced by the student in understanding and managing the complete image of the field prompts teachers to search for alternative learning tools. This paper proposes an integrated simulation-based serious games framework and describes an implemented serious game called AuSuM (AUtomobile SUpply chain Management). The framework explains the required components and the relationships between them in order to improve engagement and motivation for students in the classroom. This framework was tested through the implemented game, and piloted in real classrooms where it demonstrated improvement in students’ engagement, motivation and knowledge development.