In 1985 the Kilkenny Health Project was initiated with the aim of reducing coronary heart disease among the people of County Kilkenny. Coronary heart disease is the biggest single cause of death in Ireland (Kilkenny Health Project 1992: 4-10). The risk of developing it is widely agreed to be related to how people live their everyday lives - to the diet they eat, to whether or not they take exercise, to cigarette smoking, etc. (World Health Organization 1982). Many premature deaths and episodes of serious illness could therefore be prevented by changes in currently prevailing lifestyles. The Kilkenny Health Project aimed to promote changes in lifestyle-related risk factors and to estimate the extent of such changes. It included intervention and communication programmes as well as community health research. The Project concluded at the end of 1992.
"Promoting a Healthy Lifestyle Through Public Communication: Experiences and Results of the Kilkenny Health Project,"
Irish Communication Review:
1, Article 4.
Available at: https://arrow.dit.ie/icr/vol4/iss1/4