Mario Hirsch


With the establishment of a si ngle market in broadcasting for audiences throughout the EC. which Is the main aim of the EC Television Directive of 1989. conditions are supposed to be created for the full development of broadcasting activities. Supporters of this initiative. which Is In line with the general internal market philosophy. believe that an enlarged market In broadcasting will bring economies of scale and improve the International trading position of member states in both the software and the hardware aspects of broadcasting.