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Behind the rise of the successful brands of Irish whiskey lies the story of poitín, a unique distilled beverage available in alcohol by volume strengths ranging between 40 to 90 percent. Poitín has been referred to as Ireland's mescal, cachaca or grappa and with the Irish Whiskey Industry estimating that 35 new distilleries will be opened in Ireland by 2019 it offers huge potential with the advent of new spirit and whiskey brands to satisfy the development of the domestic and international markets. This paper will explore the evolution of this ancient Irish spirit from its earliest mentions to its modern day popularity in the world of distilled sirits.

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Parallel Session 5, Day 2, 2016

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Jun 1st, 11:30 AM Jun 1st, 1:00 PM

Poitín: a Spirit of Rebellion and Inspiration

Behind the rise of the successful brands of Irish whiskey lies the story of poitín, a unique distilled beverage available in alcohol by volume strengths ranging between 40 to 90 percent. Poitín has been referred to as Ireland's mescal, cachaca or grappa and with the Irish Whiskey Industry estimating that 35 new distilleries will be opened in Ireland by 2019 it offers huge potential with the advent of new spirit and whiskey brands to satisfy the development of the domestic and international markets. This paper will explore the evolution of this ancient Irish spirit from its earliest mentions to its modern day popularity in the world of distilled sirits.