Document Type

Dissertation

Rights

This item is available under a Creative Commons License for non-commercial use only

Disciplines

Social sciences

Publication Details

This project was undertaken by Yvonne Feehan in collaboration with Canteen and was supervised by John Gallagher. This project was completed as part of the Masters in Public Relations

Abstract

CanTeen Ireland is an organisation set up to support, empower and develop young people who have or have had cancer between the ages of 12 and 25. Set up in May 1990, the nationwide support group provides members with a place where they can simply be young people, away from the day to day pressures that come with living with cancer in the hospital or at home. Having no dedicated wards in Irish hospitals for teenagers with cancer, CanTeen is an important resource for the country and steps up where the HSE falls down. CanTeen does not rely on the government for funding, but on the fundraising initiatives of individuals and businesses. In the throws of an economic recession CanTeen will have to look to other methods of funding if it wants to survive and prosper. This programme outlines public relations activities from the 1st of May 2012 to the 30th of April 2013 that will aim to increase awareness of the organisation and increase its levels of funding. Activities that make up the integrated campaign include a logo revamp, the acquisition of a corporate partner, celebrity endorsement, website improvement among others. It is hoped that an increase in funding will also allow for CanTeen to employ a part time administrative assistant to alleviate the heavy workload on sole coordinator Evelyn.

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