The Effect of Different Inputs to Factor Analysis: an Example using Service Quality in UK Branch Banking

Authors

Joseph Coughlan, Technological University DublinFollow
Estelle Shale, University of WarwickFollow
Robert Dyson, University of WarwickFollow

Document Type

Conference Paper

Rights

Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence

Publication Details

American Marketing Association Winter Conference, 2007.

Abstract

Factor analysis has long been used in service quality research to understand the dimensions of the construct. This research reinvestigates this construct using two different methodologies (classical test theory and item response theory) in order to assess the homogeneity of the dimensions across the methodologies in a retail branch banking sample taken from a larger network in the UK. The findings show that the two methodologies give different results. Furthermore the choice of correlation matrix to input into Confirmatory Factor Analysis may be more important than is currently thought in the literature as they give different results in this sample.

DOI

https://doi.org/10.21427/D7821R

Recommended Citation

Coughlan, J., Shale, E., Dyson, R.: The Effect of Different Inputs to Factor Analysis: An Example using Service Quality in UK Branch Banking, American Marketing Association, San Diego, February, 2007.