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Business and Management.
This paper proposes that insider action research (IAR), with its iterative and emergent form of inquiry, presents a pragmatic design choice for understanding the nature of uncertainty surrounding the digital entrepreneurial process. Since entrepreneurship in the digital context is a highly dynamic and fluid process, IAR appears well-suited for use in researching it. Yet, the paucity of application in entrepreneurship research in general, and less so in the emerging digital space, is rather puzzling. Thus, using a ‘live’ case study in the e-learning domain, this paper contributes by shining light on how this design choice might be set up and applied in digital entrepreneurship experimentation
Futonge, K. (2017). Using Insider Action Research in the Study of Digital Entrepreneurial Processes: A Pragmatic Design Choice? In ECRM2017-Proceedings of the 16th European Conference on Research Methodology: ECRM2017 (p. 451). Academic Conferences and Publishing Limited.