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5.4 SOCIOLOGY, public administration, Organisation Theory, Media and socio-cultural communication
We address how enterprise is related to, another important discourse, strategy. From a discourse analysis of the talk of small firm owner-managers, emerges a view of strategy and enterprise as a single, integrated entity, bound together by some commonalities but more importantly by paired opposites reminiscent of ideological dilemmas (Billig, Condor, Edwards, Gane, Middleton & Radley, 1988). This dilemmatic nature of enterprise/strategy discourse adds to explanations for the persistence of the neoliberal form of enterprise, with the entrepreneur as the heroic saviour of all, based on the entrepreneur as an empty signifier (Jones & Spicer, 2009; Kenny & Scriver, 2012) or as a spectre (Marttila, 2012).
O'Rourke, B. K. : The power of words in tension: enterprise/strategy as a dilemma in neoliberalism’s persistence, 74th Annual Meeting of the Academy of Management August 1st to August 5th 2014, Philadelphia, USA.