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In Cases in Marketing Management and Strategy. Vol. 3 edited by Gerry Mortimer. Dublin, Marketing Institute, 2002,pp.184-200. ISBN:0952907658


The year 2001 was a momentous one for most companies in the IT sector with dramatic drops in both profit and market sentiment. Few businesses in the sector were immune to the upheaval. Fortunes had been lost, at least on paper, and many businesses had folded. While telecoms businesses had been the hardest hit among established concerns, the gloom was widespread.

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