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This item is available under a Creative Commons License for non-commercial use only

Publication Details

In Cases in Marketing Management and Strategy. vol. 3 edited by Gerry Mortimer, . Dublin, Marketing Institute, 2002,pp.236-249. ISBN:0952907658

Abstract

In August 1995 the crystal manufacturing firm of Stuart and Sons was purchased by Waterford Wedgewood plc. The company, which had been family owned since its inception, had not been profitable for some years. After the takeover the initial focus was on operational issues. Those took longer to resolve than had been anticipated.

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