Agra Trading

Authors

Aidan O'Driscoll, Technological University DublinFollow
John Murray Dr., Technological University DublinFollow

Document Type

Other

Rights

This item is available under a Creative Commons License for non-commercial use only

Publication Details

Published in Managing Marketing by John A. Murray and Aidan O'Driscoll. Dublin, Gill and Macmillan, 1993, pp.46-63.

Abstract

The issues this case study deals with are; Industry structural analysis, understanding the business system, from commodity products to niche marketing, feasibility of launching an international branded product from Ireland.

DOI

10.21427/D73V3W

Recommended Citation

O'Driscoll, A., Murray, J.: Agra trading. Managing Marketing by John A. Murray and Aidan O'Driscoll. Dublin, Gill and Macmillan, 1993, pp.46-63.