K-Line Kitchens

Authors

Aidan O'Driscoll, Technological University DublinFollow
John Murray Dr., Technological University DublinFollow

Document Type

Other

Rights

This item is available under a Creative Commons License for non-commercial use only

Publication Details

In Managing Marketing by John A. Murray and Aidan O'Driscoll. Dublin, Gill and Macmillan, 1993, pp146-162.

Abstract

This case study deals with the following issues: developing a basic marketing awareness and direction in the case of a small company; understanding consumer behaviour and market research; analysing company capability and competitors; price/quality issues, product development, distribution channels and promotion.

DOI

10.21427/D7KZ2W

Recommended Citation

O'Driscoll, A., Murray, J.: K-Line kitchens, Managing Marketing by John A. Murray and Aidan O'Driscoll. Dublin, Gill and Macmillan, 1993, pp146-162.