Braycott Foods

Authors

Gerry Mortimer, Technological University DublinFollow

Document Type

Other

Rights

This item is available under a Creative Commons License for non-commercial use only

Publication Details

In Managing Marketing by John A. Murray and Aidan O'Driscoll. Dublin, Gill and Macmillan, 1993, pp.356-372.

Abstract

This case study deals with the following issues: product development; positioning and rationalisation; consumer research; channels of distribution; international marketing; synergy in acquisition; developing a marketing plan.

DOI

10.21427/D7WB8R

Recommended Citation

Mortimer, G.: Braycott foods. Managing Marketing by John A. Murray and Aidan O'Driscoll. Dublin, Gill and Macmillan, 1993, pp.356-372.