Document Type



This item is available under a Creative Commons License for non-commercial use only

Publication Details

In Cases in Marketing Management and Strategy. Vol. 3 edited by Gerry Mortimer. Dublin, Marketing Institute, 2002, pp.46-71. ISBN:0952907658


Julian de Spainn, President of the Union of Students in Ireland looked around The Hub, a student bar in the Dublin City University campus. He was exhausted. So were the twenty or so people around him. Most of those present were fellow officers in USI. Earlier that day, Julian had witnessed a unique event in Irish student history. It was an event of which he was justifiably proud.

Included in

Marketing Commons