National Irish Bank: Coping with a Crisis and Beyond

Authors

Gerard Mortimer, Technological University DublinFollow

Document Type

Other

Rights

This item is available under a Creative Commons License for non-commercial use only

Publication Details

In Cases in Marketing Management and Strategy, vol. 2 (ed. by Gerry Mortimer), Dublin, Marketing Institute, 2000.

Abstract

As March 1998 drew to a close, management at National Irish Bank (NIB) would have been forgiven for believing that the bank’s situation could not get any worse. The bank had just issued a robust defence of its position in relation to an off shore bond scheme which had been the subject of much media and political debate for the previous two months. In particular, it had severely criticised RTE, the state owned television and radio corporation, and the two RTE journalists who had broken and dominated the story.

DOI

10.21427/D79J6S

Recommended Citation

Mortimer, G.: National Irish Bank: coping with a crisis and beyond. Marketing Management and Strategy, vol. 2 (ed. by Gerry Mortimer), Dublin, Marketing Institute, 2000.