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Traditional educational hypermedia systems afford learners the “one size fits all” approach to learning (Brusilovsky, 2003, 2004; Chatti, Jarke, & Specht, 2010; Hsieh, Lee, & Su, 2013). In the “one size fits all” approach to learning each student in every cohort of students is given access to the same learning objects in the same way as every other student who is studying the same course. The learning objects or learning content stays static regardless of the learning requirements of different students.
O'Donnell, E. and O'Donnell, L. (2017) Challenges in developing Adaptive Educational Hypermedia Systems. In Encyclopedia of Information Science and Technology, Fourth Edition, Information Resources Management Association (IRMA).