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3. MEDICAL AND HEALTH SCIENCES, 5.2 ECONOMICS AND BUSINESS, 5.4 SOCIOLOGY
The business of real estate is but a subset of the wider investment markets and macroeconomic trends will significantly shape the way real estate investment decisions are made. The McKinsey Institute is a global economic consultancy firm providing cutting-edge research on a wide range of macroeconomic and business trends. This article reviews macroeconomic trends that they believe will transform the global economy. McKinsey research show that “over two-thirds of organic growth of western companies can be attributed to being in the right markets and geographies” and “companies that ride the tide succeed and those that swim against it usually struggle” (Davis and Stephenson 2006). Identifying these trends will help organizations and corporations navigate their way to success.
Power, T., ''Global Macroeconomic Trends'', Property Valuer, Vol 25., No.2, Spring 2006