Consumer Behaviour, Motives and Perceptions when Selecting a Destination: A Study of German Tourists in Ireland.
Conway, A and Ruddy, J (1999). Consumer Behaviour, Motives and Perceptions when Selecting a Destination: A Study of German Tourists in Ireland. Tourism and Travel Research Association 1999 European Conference: Tourism Destination Marketing - Gaining the Competitive Edge (29th and 30th September, 1st and 2nd October 1999) in partnership with Dublin Institute of Technology and the Tourism Research Centre, Dublin.
This paper reviews tourists' beaviour and deals with the motives and perceptions of tourists towards a holiday destination selection. It was based on a research study conducted over a two year period on over 1,000 German tourists in Ireland in 1997, for pleasure and leisure activities.
The results obtained from this research relate to the attributes perceived important to an individual when selecting a destination. Advertisements and other promotions should focus on those attributes, which are important to the targeted market and should be incorporated into a brand for Ireland. Conclusions were drawn from the study and recommendations were made for furture tourism in Ireland.