Document Type

Conference Paper


This item is available under a Creative Commons License for non-commercial use only


Media and socio-cultural communication

Publication Details

Communication and Citizenship: Rethinking Crisis and Change: IAMCR Conference, Braga, Portugal (18-22 July 2010)


ECREA roundtable The future of audience research IAMCR conference @ BRAGA July 21 14:30-16:00 Convenor: Nico Carpentier

Institutional and critical perspectives on audience representation

This contribution focuses on institutional and critical perspectives on audience representation, i.e., how audience experience is formally accounted for through institutional processes of research (media literacy indices for instance) or through representative bodies such as Audience Councils. In other words, an area of overlap between audience studies and public policy debates, advocating that researchers should try to make their findings more widely available and understood in professional media environments.