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Tourism is an information intensive activity and the generation, gathering, processing, application and communication of information are vitally important for day-to-day operations (Buhalis, 1994). Tourists rely on a wealth of information before making a decision (Horan and MacDonaill 1996). Hospitality operators, especially SMEs, have little data upon which to base an assessment of electronic distribution channel effectiveness with sparse look-to-book ratios being among the few metrics offered. This presentation attempts to assess effectiveness criteria from both client and server perspectives and will map both qualitative and quantitative data into a modelling process to represent the effectiveness of distribution channels, DMS in particular, and offer a methodology for SME electronic distribution channel benchmarking more generally.
Horan, Patrick Dr. and Frew, A, "Destination Management Systems – Electronic Distribution Effectiveness amongst SMEs in the Hotel Sector" (2003). Conference papers. Paper 8.