Document Type

Conference Paper

Rights

This item is available under a Creative Commons License for non-commercial use only

Disciplines

1.2 COMPUTER AND INFORMATION SCIENCE

Publication Details

This paper outlines the development and evaluation of a comprehensive set of eMetrics for measuring the effectiveness of a Destination Management Systems’ (DMS) websites from the perspective of small and medium-sized hotel enterprises. Ultimately, from a hotel’s viewpoint, website effectiveness depends on how well a site performs with respect to the related business goals. The priority of the research is thus to establish which criteria are important for destination websites and to determine a mechanism for their measurement. These criteria are divided into both macro- and micro- level metrics which each combine to provide information that is actionable from a business’ perspective. This work lays the foundation for the anticipated outcome of this research, a robust methodology for measuring the effectiveness of destination websites coupled with a suite of actionable eMetrics that will accurately relate to the key business goals of a destination website.


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