Title

Independent Strategies for the Future.

Document Type

Presentation

Rights

This item is available under a Creative Commons License for non-commercial use only

Disciplines

Information Science

Publication Details

International Hotel and Restaurant Association Annual Congress, Durban, South Africa, October, 1999.

Abstract

What strategies should you be considering to drive business to your website? How should you invest you budget for independent technology initiatives? Learn how to evaluate different electronic distribution strategies, and how to reach the 'segment of one' by building new marketing strategies for GDS, the Internet, travel agents and tour operators.

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