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Eventually, nearly every business with a web site wants to know how much traffic their site is getting. Other information, such as how long your visitors are staying on your site, where they come from, which pages they are visiting, and how often they return will also help develop a better site. This presentation identifies the various methods of finding this information, analyses the depth of information provided by each method and ascertains which method may be right for the operation of your web site.
Horan. P., and P. O’Connor, “Knowing Your Web Customers – Mission Impossible.” Hospitality Information Technology Association 7th International Conference, London, October, 2000.