Document Type

Presentation

Rights

This item is available under a Creative Commons License for non-commercial use only

Disciplines

Computer Sciences

Publication Details

Travel Distribution Summit, 2010

Abstract

The priority of the research is thus to establish which criteria are important for destination websites and to determine a mechanism for their measurement. These criteria are divided into both macro- and micro- level metrics which each combine to provide information that is actionable from a business’ perspective. This work lays the foundation for the anticipated outcome of this research, a robust methodology for measuring the effectiveness of destination websites coupled with a suite of actionable eMetrics that will accurately relate to the key business goals of a destination website.